A happy, healthy and tasty 2023!
First of all, on behalf of everyone at MarleenKookt, we wish you a happy 2023. We will do everything we can to ensure your evenings start well this coming year!
The past year has been a challenging one for us. At the beginning of 2022, it was difficult to get enough delivery drivers every day. Due to many disruptions in the labour market, it was extremely hard to find good drivers, and many of our drivers had to stay home due to corona. We are still experiencing difficulties in finding enough staff, even after significant salary increases. I apologise if we were unable to arrive on time because of this.
The costs for purchasing also rose sharply throughout the year. Especially dairy, meat and oil became much more expensive. In just one year, our purchasing costs increased by over 20%! For this reason, we had to raise the prices of our meals several times over the past year.
Another challenge for us was the changing ordering patterns of our customers. After being cooped up for 2 years, we noticed that many of our customers started ordering less and dining out more often. I was personally very pleased with this. However, it made it more difficult for us at MarleenKookt to estimate how many meals to prepare.
Besides these challenges, we were also able to make many customers happy with our lunch bowls, our summer bowls in the summer, and the breakfast we introduced in November.
In the coming year, we have many plans to surprise you again! Firstly, we notice that we still regularly have meals left over even after all my colleagues from the kitchen and delivery have received a meal.
Therefore, starting from Monday 9 January, you can order that meal the next day with a €1 discount. This way, you save money and we don’t have to give away food.
Furthermore, from February we will start experimenting with a subscription. A subscription that combines the benefits of flexibility with a discount and the assurance that there will be delicious food ready for you in the evening. If you want to hear more about this first, please let us know here..
From 9 January, we will also continue testing our SMS reminders. On the days you want, you will receive a message at 7:30 asking if you would like to join for a meal. The initial responses have been very positive, and if you would like to participate in the test, please sign up here.
Additionally, we have plans for a crowdfunding campaign to make our packaging almost entirely circular. And now there is also (finally!) an expansion to 't Gooion the agenda for the first half of the year. In short, it’s going to be a busy 2023 in which we will once again do our utmost to ensure your evenings start well.
Love,
Marleen
By: Marleen
Categories: General
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